The (Not So) Secret Science Of Whiskey Value When Investing

Forbes - January 21, 2021

Close up still of whiskey being poured into a glass.

As the founder of an ultra-rare whiskey company, our co-founder, Jay Bradley, can guarantee at least one question which is always asked of him: “Jay, which bottle of whiskey should I buy that’s going to grow fastest in value?” Now an even more popular request, since the news broke of a man who sold his collection of Macallan to help pay for a new house.

With very little to do with luck, whiskey value depends on several variables, most of which are predictable. Bradley shares what he considers the (not so) secret three core factors with Forbes.

Click the ‘read the full article’ button to read on.