Miles of column inches already document Irish whiskey’s resurgence in the past decade. As a proud Irishman with more than a passing interest in whiskey, this makes Jay Bradley, co-founder of Whiskey & Wealth Club, very happy. But, we have been here before. The industry is an object lesson in boom and bust. This time, the Irish whiskey renaissance has to be different.
As a new breed of Irish distiller emerges from the ruins, we need to understand the glories of our past, learn from its failings, identify new opportunities and build an industry that is resilient, sustainable and globally competitive.
As Bradley reflects on the history of Irish whiskey and its future, click the ‘read the full article’ button to read on with Forbes.