Introducing the Whiskey & Wealth Club 2020 Cask Whiskey Buyer Report

Introducing the Whiskey & Wealth Club 2020 Cask Whiskey Buyer Report

November 3, 2020

Join us as we explore the cask whiskey investment opportunity, and attitudes to cask whiskey ownership.


Get insights into cask whiskey ownership and learn more about the current attitudes toward the industry in the Whiskey & Wealth Club 2020 Cask Whiskey Buyer Report


Cask whiskey ownership is a developing market, and one that, to date, has gone largely unexamined. As an industry leader, Whiskey & Wealth Club are keen to understand what drives and motivates this emerging market – and share this insight with a wider audience. In our 2020 2020 Cask Whiskey Buyer Report, we seek to understand the current attitudes to cask whiskey ownership and create a picture of and for potential buyers.

Opening up the cask whiskey market

Wholesale cask whiskey has been around for centuries, but accessible only to a select few. Offering private clients the opportunity to purchase these casks, Whiskey & Wealth Club have disrupted centuries of tradition in both the Irish whiskey and Scottish whisky industries – for the better. From long-established distilleries striving to meet the surging demand for their premium products to start-ups inspired by the enduring craft and renewed love for this extraordinary spirit, the industry has seen the benefits of making cask whiskey available to a new contingent.

Graphic describing whiskey market for investorsA new thirst for whiskey

A growing global passion for premium whiskey means that it is not only the distilleries that are innovating. At Whiskey & Wealth Club, we have identified new opportunities to bring the joy of whiskey ownership together with the potential for attractive returns. Our concept is a relatively simple one, but realising it hasn’t been without its challenges, not the least of which has been securing compliance with government revenue agencies and establishing trust with distilleries, Irish whiskey or Scotch lovers, and potential buyers.

I’m delighted to say that we have prevailed. We have secured some of the finest distilleries as partners and we are constantly breaking our own sales records. In Q1 2019 we sold over 330 casks of prime Scottish and Irish spirit, and this leapt to over 1,100 casks in Q1 2020 – equivalent to almost 230,000 litres. Fast forward to September 2020, and clients purchased a record total of 667 casks of new-make premium spirit through Whiskey & Wealth Club.

Investor attitudes

The 2020 Cask Whiskey Buyer Report presents a number of interesting insights on attitudes to cask whiskey ownership and reveals as much about those yet to embrace the concept as those who have.

Investor is holding a glass of Irish Whiskey

One of the most fascinating findings uncovered in the report is around age and the very different attitudes exhibited by different age groups. The results very clearly show us the cask whiskey buying ‘sweet spot’ — and it’s something Whiskey & Wealth Club will be looking at closely as we move forward and grow.    

We hope that you are as excited by these findings as we are and, if nothing else, you better understand the cask whiskey market. To read more, see the full report here. 

Investment Irish Whiskey Opportunities Scotch Whisky
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