Carol and William Ochse

Carol & William Ochse are no strangers to doing things their own way. With backgrounds in racehorses and business, it’s no surprise that a non-traditional investment like cask whiskey would appeal to them. Hear them explain why cask whiskey appealed to them, and why they were thoroughly convinced by Whiskey & Wealth Club.


‘Extremely impressed’

‘I would have never, ever thought of it!’ Carol Ochse enthused about the prospects of investing in cask whiskey on a recent distillery tour. Though she and her partner William had never considered investing in whiskey before, it didn’t take long for the pair to see the potential in cask whiskey investment.

With a unique background in business and racehorses, Carol and William are no strangers to doing things a little unconventionally. When it comes to nontraditional investments, cask whiskey offers a unique proposition: the relative security of more traditional asset-backed investments like art or property combined with the chance to be on the vanguard of an emerging market. It’s no wonder, then, that cask whiskey investment has caught the attention of a growing contingent of investors with a pioneer spirit and an eye to diversify.

Not yet as established as other asset-backed opportunities, cask whiskey is still a new frontier. Investors may be aficionados but not yet well-acquainted with the particularities of the industry, so we encourage any potential clients to join us on our monthly tours of our partner distilleries. We spent years building relationships with the distillers we long admired, and now we’re proud to share their craft and expertise with our clients.

‘It was a great opportunity,’ William shared with us after touring one of our partner distilleries. ‘Obviously the product of many years of experience from a very dedicated group.’ It’s one thing to read about cask whiskey investment and entirely another to experience the very place where the casks are filled. Watching the whiskey-making process unfold in person gives one a new appreciation for the spirit itself and the centuries of tradition that have made it what it is today.

And on a more practical level, our tours help clients get to know us and our partner distillers a little better and get any questions they may have answered by the experts themselves. This particularly impressed Carol, who concluded, ‘After the tour today and the information given, I think we’re thoroughly convinced.’

Whether you’re thoroughly or not yet partially convinced that whiskey investment could be the right opportunity for you, get in touch with one of our Wealth Managers. They’ll be able to answer any questions you may have or even help arrange your place on one of our tours so you can ask the distillers directly!

For more articles about investing in whiskey, take a look at our blog.