Ben Townsend had had a stock portfolio and invested in properties – but he was looking for a new, less traditional opportunity. Learn more about how he came across cask whiskey ownership, decided it was right for him, and worked with Whiskey & Wealth Club to make it happen.
‘Without a doubt, I recommend them’
Property developer Ben Townsend was looking for a new opportunity. He’d had a stock portfolio, and he’d invested in the housing market. Now, he was interested in moving away from the traditional methods.
Ben’s story is something we’ve seen across the economic landscape. After a volatile year for the market in 2020, many are exploring new avenues. And like Ben, a growing contingent are seriously considering cask whiskey ownership.
‘I find Irish whiskey has the potential to be something exciting,’ Ben shared on a recent distillery tour. ‘Due to the fact that it’s something new, the growth is phenomenal from what we’re seeing and… and hearing, and the shortfall of whiskey on the market at the moment.’ From his previous experience, Ben knew that getting into a growing market with the potential for future shortfall could be a great opportunity. But he knew he had to do his own research first.
Initially, he wasn’t sure about the security of the product. Where would it be stored during the term of his ownership? What would that process be like? To get the answers he needed, he got in touch with us directly. We were able to talk him through the cask ownership process and explain how the casks are held securely in bonded warehouses for the duration of his ownership, and invited him to join us on one of our monthly distillery tours to see the craft for himself and ask our distillery partners any other questions he might have.
Ben describes working with us as ‘a very relaxed experience.’ He’s been impressed with how communicative we are about his casks and appreciates how friendly and informative both we and our distillery partners have been at every step. When asked about the future of cask whiskey ownership, Ben says he’s ‘looking forward to it!’
If you’re exploring your options for nontraditional asset ownership, get in touch with one of our Account Managers. They’ll be able to answer any questions you may have about cask whiskey ownership, and help you determine whether the opportunity could be right for you.
For our guides to other aspects of cask whiskey ownership, read more on our blog.