Ruth Cullen

Securing a Comfortable Retirement with Cask Whiskey Ownership

Ruth Cullen has been with Whiskey & Wealth Club for over five years, embracing alternative assets in her pursuit of financial security. Seeking more than traditional savings, she ventured into the world of cask whiskey, on the recommendation of a financially savvy friend.

Over the years, Ruth has made significant investments in casks from various distilleries, including West Cork, Bunnahabhain and Hinch Distillery, gaining valuable insights into cask ownership and the whiskey market. As she navigates this exciting investment landscape, she remains focused on securing a comfortable and fulfilling a comfortable retirement.

~ €15,000 initial investment


In 2019, Ruth invested €15,000 in cask whiskey from West Cork Distillery, seeking a more profitable alternative to traditional savings accounts.

~ 5 years of cask maturation


Over 5 years, Ruth’s casks matured, benefiting from the growing whiskey market and the expertise of  Whiskey & Wealth Club’s team.

~ 50% return on investment


In 2024, Ruth successfully exited her investment for nearly €24,000, achieving a projected 50% profit and validating her decision to invest in cask whiskey.

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Why Cask Whiskey?


Ruth’s journey into cask whiskey ownership began with a desire to find a smarter investment strategy. After eliminating her mortgage and realising her savings were earning negligible interest, she sought advice from a friend who introduced her to the concept of whiskey as an investment.

Intrigued by the potential for high returns and the unique nature of the asset, Ruth decided to invest in casks through Whiskey & Wealth Club. This choice not only diversified her portfolio but also positioned her for substantial growth over the next five years.

Navigating the Whiskey Market


Throughout her five-year investment journey, Ruth benefitted from the expertise of Whiskey & Wealth Club’s team, who provided ongoing support and guidance. Her Account Manager helped her to navigate the complexities of the whiskey market, explaining the maturation process, the significance of distillery choices, and potential exit strategies.

This collaboration gave Ruth confidence in her investment, knowing she was backed by professionals dedicated to ensuring her success. As a result, she felt secure in her decision, ultimately leading to a profitable exit and the reassurance of a comfortable retirement ahead.

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The Exit Experience


Ruth’s exit from her cask investment in 2024 was a smooth and well-coordinated process. After reaching out to the team at  Whiskey & Wealth Club for guidance, she worked closely with her Account Manager James Whelan, who advised her on the optimal timing and strategy for selling her casks.

Despite encountering a minor hiccup when an initial buyer fell through, the team swiftly addressed the issue, ensuring that the sale proceeded without further delays. Ultimately, Ruth received a return that aligned perfectly with the projections made at the outset of her investment. This successful exit not only reaffirmed her confidence in the whiskey market but also provided her with the financial boost she needed for her retirement plans.


Q&A: Ruth’s Insights on Whiskey Investment


What initially made you consider cask whiskey ownership as an investment?

“I had money in the bank. I was out of my mortgage. I was earning 0% interest, and a friend of a friend recommended whiskey as a good investment. I found Whiskey & Wealth Club, and now, five years later, I’m happy to say the investment has paid off exactly as predicted.”


How has your experience with Whiskey & Wealth Club been so far?

“It’s been great. I’ve been with them for five years now, and I just had my first exit from an investment. The return was spot on, and everything went very smoothly. The team has always been there for me—James is always just a phone call or email away, and everyone has been very professional.”


Did you have any doubts before making your first whiskey investment?

“No, I didn’t have any doubts. I consulted a friend who is quite financially savvy, and I trusted her guidance. Five years later, my friend has now signed up with Whiskey & Wealth Club as well, which reassured me that I made the right choice.”


Can you tell us about your investment portfolio and how whiskey fits into it?

“Whiskey is actually projected to be the best of my investments. I’ve made several investments over the years, but whiskey is doing particularly well. If things go as expected, it will make my retirement very comfortable. I’m more than happy with how my whiskey investments have performed so far.”


What were the returns on your first investment, and how did that process go?

“In 2019, I invested about €15,000 in casks from West Cork Distillery. Five years later, in 2024, I got a return of just under €24,000, which was around a 50% profit – exactly what was predicted when I first invested. The process went very smoothly.”

“I would recommend Whiskey & Wealth Club to other people. Two friends of mine have come on board as a result of me being here. And yes, I would definitely recommend Whiskey & Wealth Club.”

– Ruth Cullen
Whiskey casks Storage, Irish whiskey investment

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