Aaron Whelan-Robinson

Head of Institutional Division


Aaron is a passionate, well-rounded professional with experience across the luxury spirits, technology, and automotive industries. He has a proven track record of delivering results through strong commercial acumen and a client-first approach. He now focuses on revolutionising wealth management through whiskey investment, providing institutional access to one of the most lucrative and naturally appreciating asset classes. Working closely with family offices, private banks, financial advisers, and H/UHNWIs. Aaron oversees institutional relationships across the UK and Ireland.